West Midlands Fire Service; the wider
public health workforce
Kiran Kenth, Wider Public Health
Workforce Development Manager, Royal Society for Public Health & Public
Health England;
Could
the West Midlands Fire Service be the next major public health workforce?, I
definitely think so! They are on a
mission to improve lives to save lives through; Prevention, Protection and
Response.
I
was asked to represent RSPH at the West Midlands Fire Service Health
Inequalities Conference on 18th November and what an inspirational
and motivating experience this was. I was honoured to be in the company of
Professor Sir Michael Marmot, the Chief Fire Officer for West Midlands Fire
Service, Phil Loach and Director of Service Delivery, Gary Taylor. I was truly inspired by the high level of
organisational leadership, commitment and positive energy to engage with
improving the public’s health and wellbeing agenda and the shear dedication to
contribute to the reduction of health inequalities through the organisational
adoption of the Marmot 6 objectives.
The
West Midlands Fire Service is a large,
relatively untapped public health resource with potential the to impact on
virtually every important issue affecting health and wellbeing. They have a key role in terms of “prevention”
and risk reduction strategy, targeted at vulnerable communities shown to be at
highest risk of deprivation and ill health.
What
I learned yesterday was invaluable. The devotion
and diligence of the West Midlands Fire Service as much as their commitment and persistence in tackling “the
root causes of the causes” was truly inspiring.
The Chief Fire Officer, Phil Loach launched the West Midlands Fire
Service Report; “Marmot; The way forward” and spoke about the vision and the
strategic priorities of the West Midlands Fire Service and how this is now
centred on prevention and wellbeing.
WMFS
have developed a major prevention and health improvement programme; “making
health everybody’s business” and yet still remain fully committed to providing
the highest standard of emergency incident cover, including the delivery of a
risk based 5 minute attendance to incidents where life and property are at
risk. Their mantra is “Prevention,
Protection, Response” where prevention and protection remain their highest
priority with emergency response being the first line of defence.
Phil
Loach described his workforce as “a high
performing, flexible workforce, able to cope with innovation and change and who are encouraged
to be the very best they can be and do whatever it takes in pursuit of
excellence”.
I am
sure that many people still have the traditional view of a fire service as the
red fire brigade and putting out fires.
But I can honestly say, this is simply not the case anymore. I was completely taken away by the wide range
of programmes that have been designed by
WMFS to tackle issues such as:
·
Dysfunctional neighbours
·
Anti social behaviour
·
Disability
·
Preventable ill health and early death
·
Empowering people to improve wellbeing in
communities that traditionally suffer poor health outcomes
·
Engaging directly with households and
neighbourhoods
·
Helping people of all ages, cultures and
backgrounds to achieve sustainable behaviour change
·
Healthy neighbourhoods and improvements in
community resilience
·
Improving life chances and equality of
opportunity
There
are 1322 FTE fire fighters across the West Midlands; 58 technical support
officers ; 61 fire safety officers and 38 fire stations in the region. This is
equivalent to at least a million contacts with the public, across the west
midlands. That is a significant number
of opportunities to make an impact on public health and harness the untapped
resource across a wider workforce.
The new
West Midlands Fire Service delivery model that they describe as a “modern day
fire and rescue service”, brings 21st century vision and a depth of
understanding to health improvement and self-recognition of the contribution
the fire service have to play in this agenda.
As I discovered, when I met with Gary Taylor, 10% of a fire fighters
time is spent attending an emergency call out to a fire. The rest of the time is committed to
protection and prevention and by adopting
the prevention methodology, West Midlands Fire Service have seen a 40%
reduction in fires across the midlands region. A very proud achievement.
Hearing
some fire fighters talk about their own experiences
and sharing case studies really enlightened me with regards to the capability, capacity
and reach such a workforce has and the contributon they make to improving
health and saving lives. The access and
level of engagement Fire Officers have to vulnerable people is far greater and
meaningful than what a health care professional or even a social worker might
have. They engage and find the most
vulnerable people with their proactive outreach approach and have proactively
demonstrated how they can improve the lives of people living with dementia, older people with
physical impairments, troubled young people with youth offending history; re
housed people living in poor housing conditions and turning around the lives of
young people with low aspirations.
Given
the opportunity to hear the impact made by fire fighters and vulnerable people
officers, it was no surprise to hear the
wide ranging day to day responsibilities of the workforce, engaging those
communities at highest risk. Such
examples include:
- Proactive Engagement and outreach with the
most vulnerable; homeless , NEETs,
mental health, troubled families, older people, domestic violence
- Educational programmes working with children
in schools an childrens centres
- Aurora Boot camps for young people looking
for chances of employment, mentoring schemes designed to support young people
in experiencing significant life difficulties
- Young Fire Fighters Association
- Alcohol & Drug awareness community
sessions
- Safe Haven residential schemes – outdoor
activities
- Interactive schemes alerting young people to
the dangers of gun and knife crime
- Using Vulnerable People Officers to work
directly with groups such as the frail elderly
- Supporting 1:1 home safety checks
- Home visits by fire fighters trained in MECC
and social determinants Most of the fire fighters are using ‘making every
contact count’ to have tailored conversations about improving health and wellbeing
and supporting individuals to make lifestyle behaviour changes. For example, using the home safety visit to
have a conversation about issues such as stopping smoking, being more active,
winter warmth,fuel poverty etc
- Links and partnership working with other
agencies supporting mutli agency case management to the most vulnerable and at
risk communities
- Keyr role in child and adult safeguarding.
Many
people think the NHS, public health and social care system is unsustainable
without radical transformation. The ageing population, increase in
lifestyle-related poor health and financial forecasts mean it has never been
more urgent to shift our focus to prevention. We need to take every opportunity
to create the environment, information and support to help people and
communities change their behaviour and to enjoy better health and wellbeing. The
West Midlands Fire Service have clearly demonstrated how they can contribute in
a big way to this system-wide transformation.
They
are a workforce out in the public domain being active and vigilant and
improving the conditions by which people live and face on a day to day basis. By engaging at the level they do (doing what
intakes i.e climbing thorough windows to get to isolated people and not giving
up on them) they are not only providing
the education and support to enable the public to make healthy informed choices
but improving the quality of people’s lives.
So what needs to happen to make the most
of the fire service’ potential to enhance public health delivery:
·
It is time to review the future role and
funding allocation of the fire service and its highly regarded operational
staff.
· We need to promote the Fire Service as a
wider public health workforce and disseminate the good practice and innovation
in prevention and contribution they make to the public’s health and wellbeing. Public health commissioners need to
consider whether the Fire service should
be part of commissioning plans for the future
·
There is a need for more research to be publish
on the evidence base of the potential
impact of the fire service on public health.
West
Midlands Fire Service is an exemplary model of a wider workforce. I commend them on their effort, successes and
achievements to date. They are a workforce which needs to be recognised,
acknowledge and celebrated by the public health system and I know that RSPH are
privileged to have Chief Fire Officer on the Board.
Exciting
times ahead and RSPH look forward to building the relationship with West
Midlands Fire Service.