"Nudging" us to a Healthier Lifestyle

The Government is adopting a new approach to health.  There is to be a move away from direct government intervention, to what is known as the "nudge" approach, in an attempt to make the nation think and act in a healthier way.  

One of the steps being taken is to put councils in charge of encouraging healthier lifestyles, by moving local public health directors out of the NHS and into local government.  It is believed that the wider remit of councils in areas such as housing, leisure and transport, will place them in a stronger position to address health issues such as smoking, drinking and obesity in England.   

The Department of Health's White Paper will also propose creating a new public health service, which will provide advice and support on health protection, treatment and nutrition, as well as setting up a health inclusion unit to ensure measures are in place to tackle health inequalities.  

The public health White Paper will also say the key to encouraging healthier behaviour lies in creating the right environment and then "nudging" people into making different choices.   Signifying a move towards less regulation and creating a climate to encourage healthier behaviour.  Some of the schemes that will be introduced in the new year may include, free vouchers for the gym, incentivising children to walk to school and providing more support to nurses and health visitors to encourage new mothers to breastfeed. 

Andrew Lansley, the Health Secretary believes the new system will have a "real impact on improving health"
He added: "Health is not just about the quality of healthcare. It's probably at least as much about the quality of people's lives - the environment, the housing, their education and employment."


To listen to a detailed discussion on the role of the government and the implications of the nudge affect please click here